Today we speak with Emma from LilifloraPretty
Emma tell us, where are you from?
"Originally country Tasmania, and now living in Hobart"
How did you come up with the name of your business?
"Liliflora is the Latin name for one of my favourite species of Magnolia, and Pretty is because I design beautiful, feminine illustrations and repeat patterns which then can be made into or printed on pretty useful objects."
What are your passions and interests?
"I love drawing, painting, papercraft, sewing, jewellery making, embroidery, nature, flowers, shabby chic styling."
Can you tell us a little bit about yourself and your art or product?
"I'm excited by florals, Art Nouveau, Baroque and romantic cottage chic. I create art in these styles, either by drawing, painting or working digitally, and then have them printed on fabric or paper to turn into lovely objects my customers can use and enjoy everyday."
So how long have you been an Etsy seller?
"I've been on Etsy for 10 years, however there have been gaps between active periods as I developed and refined my style. I am almost where I want to be and I'm looking forward to making my shop more enjoyable for customers in 2018."
What inspired you to begin creating or collecting?
"I've always loved making art and creating lovely things, I've never met an art or craft I didn't like!"
Can you give us a brief idea of your creative or curating process?
"A collection will either start with an image, theme or even a colour palette and grow from there. Seeing the patterns and coordinates coming together then inspires ideas about how to use the fabrics and designs in product development."
Emma where do you want to see your business in the future?
"Growing! I'm working towards having both a thriving hand-made business as well as being able to license my pattern designs to manufacturers."
What is it that you like about being an Etsy seller?
"Being the biggest handmade market in the world means that people who shop on Etsy know to expect high quality from artisans. It helps to maintain a high standard and motivates sellers to produce unique and special items."
Where do you work on your pieces?
"In my extremely cluttered office, on my extremely cluttered kitchen table and occasionally on a nice clear table in a coffee shop with a tall latte!"
Where can you be found?
"I'm on Instagram and Facebook @liliflorapretty. You can also find me in my Spoonflower shop, where customers can purchase my patterns on their fabrics, wallpapers and giftwrap. I can also be found at various markets"
We are local creatives who want to share the amazing creations of our Tasmanian Artisans with our local community.